MARKETING OF SOUTH COAST OYSTERS

Australia's Oyster Coast

Australia’s Oyster Coast

As briefly mentioned in other blogs our family company (Australian Native Shellfish) is linking with a group of other South Coast Growers to form a Marketing Group under the brand name AUSTRALIA’S OYSTER COAST.

This group launched at the Narooma Oyster Festival has been formalised, has paid up grower members,  a business plan and appointed a CEO Andrew Wales. The aim being to increase the public awareness of the fabulous oysters grown from the Shoalhaven to the Victorian Border. It hopefully will give a focal point for commercial buyers and the general public to source our oysters and give some idea to consumers the unique sustainable modern way our oysters are now grown.

I recommend a visit to the AOC website and check out the draft video. It is a beautiful presentation and gives you a taste of this wonderful region. The young generation of farmers behind this Branding are a credit to the the Industry and it is refreshing to see them want to take this Industry to the next level. The Shire Councils (Shoalhaven, Eurobodalla and Bega) are being very supportive and hopefully will come on board for the development of the AOC Oyster Trail from Shoalhaven River to the Victorian Border.

I feel this is one of the most positive moves made by oyster growers on the South Coast in my 30 years of farming oysters in Narooma. Keep an eye on the AOC web site for new developments

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